Overview

The Interactive Media and Business programme at New York University is designed for students who wish to explore the intersection of emerging media technology and commercial innovation. This interdisciplinary degree teaches participants how to combine creative ideas with technical skills and business principles to develop viable services and experiences. Students are encouraged to think holistically about the social impact and market value of their digital and physical experiments.

Why Interactive Media and Business at New York University?

Choosing this major allows students to investigate the "recently possible" in media and communication while developing a design-and-build mindset. The curriculum welcomes those interested in entrepreneurship across various sectors, including startups and large-scale organisations. By implementing creative solutions to real-world business problems, graduates are prepared for disruptive changes in the global market. The programme also provides access to extensive resources, including the Dean’s Undergraduate Research Fund and dedicated faculty mentors who are experts in their respective disciplines.

Tuition Fee Breakdown

International fee: USD 65622 per year
National fee: USD 65622 per year
Local fee: USD 65622 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a foundation in both technical innovation and financial principles. Students must complete a significant capstone project during their final year to demonstrate their integrated knowledge. Modules may include:

Innovation Lab
Interaction Lab
Communications Lab
Creative Coding Lab
Financial Accounting
Economics of Global Business
IMB Capstone

Careers with Interactive Media and Business

Graduates of this programme are well-equipped for stimulating careers in diverse organisations across the globe. The training provided prepares students for roles that require a balance of technical proficiency and business acumen. Potential career paths involve working with software or hardware development, virtual reality experiences, and product design. The focus on positive social impact and business value ensures that alumni can lead initiatives in both for-profit and not-for-profit sectors, driving innovation in the media and technology industries.

Programme Structure

Courses include:

Media Industries and Institutions

Experimental Discovery in the Natural World

Science, Technology and Society

Algorithmic Thinking

Mathematics

Economics of Global Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

OR

100

Schedule TOEFL®

PTE Academic

70

Schedule a PTE test!

IELTS

7.5

Prepare for Your English Test

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Credits

128 SCH

Delivered

On Campus

Campus Location

Shanghai, China

Disciplines

Business Administration Media Studies & Mass Media View 11 other Bachelors in Media Studies & Mass Media in China

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

OR

100

Schedule TOEFL®

PTE Academic

70

Schedule a PTE test!

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standardized test scores
A Self Reported Academic Record (SRAR).
English language testing if you have not completed at least 3 years of study where English is the sole language of instruction at the time of application submission and English is not your first language.
Records of all college work that you have received academic credit for and does not appear on your high school transcript.
The Common Application Mid Year Report with updated academic record if mid-year grades are available.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at New York University and/or in China, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65622 USD / year

≈ 65622 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

65622 USD / year

≈ 65622 USD / year
In-State Applies to you

Applies to you

65622 USD / year

≈ 65622 USD / year

Living costs

Shanghai

China

5481 - 10133 CNY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Work Permits

International students in China are generally not permitted to work while studying. Limited exceptions may apply with special approval from your university and authorities. Always confirm the current rules locally.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Interactive Media and Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

In-State Applies to you

Living costs

Shanghai

Funding

Work Permits

Need help with your student visa?

Scholarships Information

Available Scholarships

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