Business and Marketing New York University

Overview

To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That in turn demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.

The Business and Marketing BSc program from New York University is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum. Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. 

Within the major, students obtain:

• a deeper understanding of the modern global business environment and its economic structure;
• disciplinary skills in economics and statistics;
• a focused introduction to accounting, finance, marketing, operations, and organizational management.