Marketing (Hons) Northumbria University

Overview

This Marketing (Hons) BA programme from Northumbria University  will comprise your studies of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. 

You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. 

Career opportunities:

• Making your career happen is at the heart of all our Business courses at the Northumbria University – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 
• Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 
• Once you complete your studies, you’ll be in an excellent position to apply for graduate training schemes and graduate roles across the business world – from large corporations to small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing.