Advertising and Marketing Communications Conestoga College

Overview

This Advertising and Marketing Communications programme is offered at Conestoga College . We are a rewarding, cross-disciplinary programme that equips you to be a creative thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and to have the confidence and skills that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UI/UX design, copywriting, public relations and video production. You will also discover how to pitch a client, manage a marketing budget, perform campaign scheduling and deliver upon tight deadlines, as you work towards a career in the field. A 7-week field placement and live-client capstone project will better prepare you for the industry. Once ready, you will graduate from the programme with an impressive portfolio, a laptop full of industry contacts and a supportive industry network ready to assist you. Programme highlights include learning from award-winning industry professionals, working directly with live clients on projects, frequent guest speakers and agency tours, and valuable industry-based field placements.

Careers 

• Graduates will have the skills to develop a media plan, prepare advertising strategy and copy, plan and execute complete campaigns, prepare media buys, execute design and production in both print and web media, and provide advertising account management in advertising agencies, small business, non-profit organizations, start-ups, and new media.

• Graduates have degree completion opportunities in Conestoga's Bachelor of Public Relations (Honours).

• Immigration, Refugees and Citizenship Canada (IRCC) updated the list of eligible fields of study for the Post-Graduation Work Permit (PGWP). For Conestoga's latest list of PGWP-aligned programmes, please visit the college website.