Marketing (Hons) Heriot-Watt University

Overview

The Marketing (Hons) at Heriot-Watt University is a professionally oriented degree designed to equip students with the essential skills required for the fast-paced global marketplace. By combining academic theory with practical industry insights, the programme ensures graduates are ready to tackle contemporary challenges in consumer and business-to-business sectors.

Why Marketing (Hons) at Heriot-Watt University?

Students benefit from a curriculum informed by an Industry Advisory Board of business leaders, ensuring that teaching remains aligned with the needs of global employers. The university is ranked first in Scotland for graduate prospects, with Edinburgh Business School producing a high percentage of Managing Directors and CEOs. Through the Go Global initiative, students also have the unique opportunity to transfer their studies to international campuses in Dubai or Malaysia, fostering a truly global perspective.

Tuition Fee Breakdown

• International fee: GBP 20080 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before moving into specialist strategic areas. Modules may include:

• Management in a Global Context
• Sustainable Business
• Business Analytics
• Consumer Behaviour
• Global Strategic Marketing
• Digital Analytics in Marketing
• Responsible Marketing
• Integrated Marketing Communications
• Branding

Careers with Marketing (Hons)

Graduates are highly sought after for their blend of technical marketing expertise and transferable professional skills. The programme is designated as a CIM Employability Programme, specifically focusing on the capabilities needed to thrive in competitive fields. Common career paths include roles as marketing professionals, finance specialists, and business associate professionals within public and private sectors. The industry-focused approach, featuring guest lectures from CEOs and directors, ensures students develop the networking links necessary for high-level graduate destinations.

Accreditation

MA Marketing is part of the CIM Graduate Gateway Programme and the degree was developed in line with the CIM professional content. This means that when you complete our degree, CIM will recognise what you have learned and allow you to proceed to take the CIM programme of study to gain professional accreditation.