Fashion Branding and Promotion (Hons) Heriot-Watt University

Overview

The Fashion Branding and Promotion (Hons) at Heriot-Watt University provides a unique blend of practical design skills and commercial knowledge tailored for the modern fashion industry. This programme focuses on developing expertise in fashion communication, marketing, and branding to prepare students for vibrant professional careers. Students explore sustainable and inclusive commercial practices while learning to anticipate and evaluate evolving market trends.

Why Fashion Branding and Promotion (Hons) at Heriot-Watt University?

Students benefit from access to professional-grade facilities, including Mac and PC-based Computer-Aided Design labs equipped with Adobe Creative Cloud software. The Scottish Borders campus features a fully equipped photographic studio for fashion, portraiture, and product photography projects. The university maintains strong industry links, offering opportunities to collaborate on live projects with high-end brands such as Louis Vuitton and W.L. Gore.

The Go Global student mobility programme allows for a seamless transfer to the Dubai campus or international exchange partners in Europe, India, and the USA. This global perspective is complemented by teaching from faculty experts in fields such as design innovation, fashion sustainability, and experiential design. These connections ensure that the curriculum remains aligned with the demands of the international fashion sector.

Tuition Fee Breakdown

• International fee: GBP 20080 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum progresses from fundamental design and marketing skills to specialist topics and independent research. Modules may include:

• Communication Design
• Fashion Marketing and Management
• Photography
• Consumer Behaviour
• Promotion & Advertising
• Typography and Graphic Communication
• Journalism content creation
• Fashion Image Making
• Visual Merchandising and Packaging

In the final year, students undertake an Honours project that allows them to specialise in a specific area of interest. This research-led project often involves collaborating with industry partners to address real-world challenges or topical developments within the fashion world.

Careers with Fashion Branding and Promotion (Hons)

Graduates are prepared for a variety of dynamic roles within the global fashion and creative industries. The programme develops the initiative and research skills necessary for careers in fashion communication, brand management, and advertising. Potential career paths include roles in fashion styling, events management, visual merchandising, and digital content creation.

The focus on management and promotion ensures that students are capable of delivering high-quality advertising campaigns and managing live branding events. With a strong emphasis on employability, graduates often find success in design occupations and global fashion management, supported by the practical experience gained through industry-led projects during their studies.