Business with Marketing (Hons) City St George's, University of London

Overview

The Business with Marketing (Hons) at City St George's, University of London provides a rigorous academic foundation for students aiming to excel in the competitive world of commerce. This degree combines core business management principles with specialised marketing insights to ensure graduates are versatile and industry-ready.

Students engage with a curriculum designed to foster critical thinking and practical problem-solving abilities. By exploring the intersection of consumer behaviour and corporate strategy, the programme develops the analytical mindset required to navigate complex international markets effectively.

The learning environment encourages collaboration and professional growth, drawing on the institution's strong reputation for excellence in business education.

Why Business with Marketing (Hons) at City St George's, University of London?

Studying at this institution offers students access to world-class facilities and a curriculum informed by the latest industry trends. The university's location in a global financial hub provides a unique backdrop for exploring marketing strategies and business operations in a real-world context.

The programme is distinguished by its focus on employability and professional development. Students benefit from a teaching approach that balances theoretical knowledge with the practical application of marketing tools, ensuring they are prepared for the demands of the modern workforce.

Tuition Fee Breakdown

• International fee: GBP 27000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a broad understanding of business fundamentals before moving into specialised marketing topics. Modules may include:

• Business Statistics
• Microeconomics
• Financial Accounting
• Management of Organisations
• Marketing
• Consumer Behaviour
• Market Research
• Digital Marketing and Social Media
• Strategic Management

Careers with Business with Marketing (Hons)

Graduates of this programme are well-positioned for a variety of roles within the global business landscape. The combination of general management skills and marketing expertise opens doors to diverse career paths in both the private and public sectors.

Common career destinations for alumni include roles in brand management, market research, and digital advertising. Many graduates also find success in business development, consultancy, and public relations, working for multinational corporations or innovative start-ups.

The degree provides a solid foundation for further professional qualifications or postgraduate study. By developing a robust set of transferable skills, students are equipped to adapt to the evolving needs of the international business environment and lead marketing initiatives effectively.