Marketing (PR And Advertising) With Foundation Year (Hons) University of Derby

Overview

The Marketing (PR And Advertising) With Foundation Year (Hons) course programme is offered at the University of Derby .

Key Facts

• Every business has a requirement to market their goods or services. Some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.
• With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management, search engine optimisation and data analysis. We have responded to these changes in the profession through our modules and courses, to reflect the need for these specialist skills.
• We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.

Career

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto — you may be more suited to some of these than others if you've taken a specialist modules:

• Agency roles such as Account Executive, Account Manager, Content Manager

• In-house marketing roles such as:

• Marketing Officer or Manager

• Brand Manager

• Market Analyst

• SEO Analyst

• Social Media Manager

• PR and Communications Executive

• Digital Marketing Officer

• Internal Communications Executive

Accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway.