Overview

The Interactive Media and Business program from NYU Shanghai welcomes interest in entrepreneurship in all forms large organizations or startups, for-profit or not-for-profit that bring about disruptive changes and create positive social impact.

Students of IMB will acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.

Key facts:

Students of IMB will begin their education in one of the world’s business and media capitals, Shanghai, in one of the most dynamic economies in the world, China. IMB majors and minors will take a unique blend of interactive media and business foundation courses, including Application Lab, which introduces theories of innovation, early-stage business concepts, creative coding, and user experience design.

For their second emerging media foundation, IMB students will choose between Interaction Lab, which covers interaction design, electronics, computation, and digital fabrication, or Communications Lab, which covers digital media production methods, including imaging, audio, video, and Web development, or What is New Media? A course designed to give students a strong theoretical and historical background in new media arts.

Programme Structure

Courses include:

Business Administration

Communications

Interaction Laboratory

What is New Media

Principles of Financial Accounting

Economics of Global Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-01-05 00:00:00

More details

Early Decision I - November 1
Early Decision II - January 1

Language

English

Credits

128 alternative credits

Delivered

On Campus

Campus Location

Shanghai, China

Disciplines

International Business Game Design Media Studies & Mass Media View 39 other Bachelors in International Business in China

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Contact information for the counselor or other school representative who will complete your Common Application School Report and submit your official high school transcript.

Contact information for one teacher (or two, maximum) who will complete the Teacher Evaluation form.

Nonrefundable $80.00 application fee. Students who are unable to pay the application fee can request a fee waiver.

Results from standardized tests and/or national exams

Results from English language testing are required for students whose native language is not English

The Common Application School Report and official high school transcript

One teacher evaluation (students may submit an optional second teacher evaluation, but please submit no more than two)

The Common Application Mid-Year Report

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NYU Shanghai and/or in China, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65622 USD / year

≈ 65622 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

65622 USD / year

≈ 65622 USD / year

Living costs

Shanghai

China

5481 - 10133 CNY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Work Permits

International students in China are generally not permitted to work while studying. Limited exceptions may apply with special approval from your university and authorities. Always confirm the current rules locally.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Interactive Media and Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About