Global Marketing Vilnius University

Overview

The goal of the Global Marketing study programme at Vilnius University, is to prepare highly qualified specialists capable of analyzing the market, developing strategic marketing plans, leading and organizing advertising campaigns, planning pricing, logistics, communication, and operating not only in the local market but also applying the acquired knowledge in a cross-cultural environment.

• The structure of the taught subjects and the material of each subject are constantly updated based on the best global experience.

• Innovative teaching methods are applied during lectures.

• Knowledge is conveyed by lecturers with practical business experience who also foster students’ skills.

• Students are encouraged and provided with opportunities, with the help of instructors, to participate in national and international competitions.

Careers

Graduates’ knowledge and skills will enable them to work and take different levels in commercial companies:

• In small and medium-sized enterprises, they will be able to work in marketing departments as manager (product, market, export, sales or communications manager) and as senior professionals;

• Senior specialists and specialists in the field of marketing of multinational companies and large Lithuanian companies;

• Also work in a specific field in companies offering specific marketing services (research, advertising, public relations, sales promotion) and consultancy services.