Placeholder image for Fashion Marketing (Hons)

Fashion Marketing (Hons), B.A.

  • Application Deadline
  • 36 months
Penryn, United Kingdom
During the Fashion Marketing (Hons) programme offered at Falmouth University, you’ll learn to blend creativity with commercial knowledge, and work on live briefs to develop your understanding of marketing, including the principles of research, forecasting and planning. 
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised


You’ll also explore the future of fashion marketing, gaining an understanding of the need for corporate social responsibility and the opportunities presented by digital technology.

During the Fashion Marketing (Hons) programme offered at Falmouth University, you will:
  • Work on live projects with collaborators such as Seasalt and Gap.
  • Have optional study trips to London or Amsterdam.
  • Be able to take an optional industry placement year (four-year course).
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM).
  • Work collaboratively with photographers, designers and creators of fashion.

What you'll learn

You’ll explore visual and verbal communication principles, international marketing concepts and contextual fashion design - refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      3 years/4years 

  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Fashion Marketing Principles
  • Marketing Communications
  • Design Thinking
  • Creative Direction
  • Themes in Culture
  • Global Fashion

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. 

Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Tuition Fee

  • International

    16000 GBP/year
    Tuition Fee
    Based on the original amount of 16000 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?