Football Business and Marketing (Hons) UCFB x GIS

Overview

The BA (Hons) Football Business and Marketing programme at UCFB you will gain an understanding of football and sports business and be introduced to concepts such as business models, management, business planning, digital marketing and skills along with enhancing marketing techniques by our expert academics.

Key facts

The Marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills.

You will learn about the organisation and marketing of the football and sports industry, analysing its business environment and adapting to digital disruptions. You’ll also develop critical thinking skills, apply academic frameworks to new contexts, and challenge existing ideas.

You will plan, implement and evaluate digital marketing plans for an industry organisation. You’ll gain vital business skills, from marketing to management, tailored to the football world, while learning from industry leaders and experts.