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Football Business and Marketing (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
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Overview

This Football Business and Marketing (Hons) course from UCFB x GIS is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Requirements’ and ‘Modules’ tabs on this page for further information, including UCAS codes. Football is a multi-billion-pound global industry driven by the marketing of its products. 

Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers.The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.

Degree content

The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.

Career

Football is a multi-billion-pound global industry driven by the marketing of its products and events.

The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale, with it coming a huge variety of professional roles within the game including marketing manager, football analyst, club welfare officer, commercial executive, CRM manager, partnerships executive and programme administrator.

Above infographic depicts a small sample of the career opportunities available with a UCFB degree. Our talented Career Coaches are always available to direct our students to the wider world of opportunities available.

Graduates have the ability to rise to senior managerial roles due to the management aspect of the degree.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Modules included:

  • Understanding Football Business
  • An Introduction to Marketing
  • Understanding Football Fans & Customers
  • Integrated Marketing Communications
  • International Football Business Analysis
  • Event Marketing
  • Research Methods
  • Digital Marketing

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Tuition Fee

  • International

    14250 GBP/year
    Tuition Fee
    Based on the original amount of 14250 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs

  • London, United Kingdom

    1137 - 2160 GBP/month
    Living Costs
  • Manchester, United Kingdom

    645 - 1200 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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