Football Business and Marketing (Hons) UCFB x GIS

Overview

Football is not just a sport; it is a multi-billion-pound global industry that thrives on effective marketing and strategic business management. The BA (Hons) Football Business and Marketing programme at UCFB is tailored for those keen to delve into the business side of football, exploring how marketing drives the industry's success. Students will gain insights into various aspects of football management, from understanding business models to mastering digital marketing techniques.

Why Football Business and Marketing at UCFB?

UCFB is renowned for its unique approach to sports education, offering students an immersive experience in iconic locations like Wembley and Manchester. The institution is strategically positioned within the heart of the football industry, allowing for valuable partnerships and networking opportunities. UCFB's commitment to excellence is reflected in its robust curriculum and strong industry ties, ensuring graduates are well-prepared for the competitive job market.

Tuition Fee Breakdown

For the academic year, the tuition fees for the BA (Hons) Football Business and Marketing are as follows:

• National Students: £9,535 per year
• International Students: £16,450 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme's curriculum is designed to provide a comprehensive understanding of football business and marketing. Key modules include:

• Understanding the Business of Football
• Principles of Marketing
• Data Analytics
• Integrated Marketing Communications
• Understanding Sports Fan Behaviour
• The Organisation and Marketing of World Football
• Practice of Digital Marketing
• Football Brand Management
• Professional Project
• Global Marketing Management

This diverse range of modules ensures that students develop both theoretical knowledge and practical skills, preparing them for various roles within the football industry.

Careers with Football Business and Marketing

Graduates from the BA (Hons) Football Business and Marketing programme have successfully secured positions in prominent organisations such as Manchester City FC, Manchester United FC, and Tottenham Hotspur FC. Roles include Marketing Manager, Partnerships Activation Executive, and Account Manager. The programme's strong focus on employability ensures that students are equipped with the necessary skills to thrive in the dynamic sports sector.

UCFB graduates are highly sought after, with a significant percentage finding full-time employment shortly after graduation. The institution's dedicated Employability and Career Planning provision supports students in their career journeys, providing access to industry guest speakers, networking opportunities, and work experience placements.