Marketing (Part-time) Birkbeck, University of London

Overview

The B.Sc. in Marketing (Hons) at Birkbeck, University of London, is a forward-thinking course that equips students with essential knowledge of modern marketing theories and practices. This programme is structured to provide a robust understanding of both established and emerging marketing concepts, ensuring that graduates are well-prepared for the dynamic marketing landscape. Students will also gain a solid foundation in general business principles, enhancing their capabilities in business management.

Why Marketing at Birkbeck?

Birkbeck is renowned for its commitment to providing high-quality education, particularly in the field of management. The Marketing programme is accredited by the Chartered Institute of Marketing (CIM), which is globally recognised as the leading professional body for marketers. This accreditation not only enhances the credibility of the course but also provides students with opportunities to gain CIM professional qualifications through the Graduate Gateway Accreditation (GGA). Birkbeck's strong research reputation and active engagement with industry practitioners ensure that students receive insights from experts at the forefront of marketing.

Tuition Fee Breakdown

The tuition fees for the part-time B.Sc. in Marketing (Hons) are as follows:

• National Fee: £7,145 per year
• International Fee: £13,875 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a comprehensive understanding of marketing through a mix of compulsory and optional modules. Key modules include:

• Principles of Marketing
• Digital Marketing
• Buyer Behaviour
• Marketing Communications
• Brand Development
• Marketing Strategy

As students progress, they will have the opportunity to select from a diverse range of elective modules, allowing them to tailor their studies to their interests and career aspirations. A significant component of the course is the business project module, which serves as a practical alternative to a dissertation, enabling students to create a business plan for a new venture or innovate within an existing organisation.

Careers with Marketing (Hons)

Graduates of the B.Sc. in Marketing (Hons) will possess a variety of transferable skills that are highly sought after in the job market. Alumni have successfully embarked on careers in various sectors including media, marketing, and public relations. Potential job roles include:

• Market Researcher
• Advertising Account Executive
• Marketing Executive
• Media Planner
• Public Affairs Consultant

Furthermore, the collaboration with CIM provides graduates with exemptions for certain modules, thereby enhancing their professional qualifications and career prospects in the marketing field.