Business - Marketing Centennial College

Overview

The Business - Marketing programme at Centennial College provides students with a comprehensive understanding of how to bridge the gap between an organisation and its target audience. This curriculum is designed to equip learners with both foundational business knowledge and specialised marketing expertise required in today's competitive global economy.

Why Business - Marketing at Centennial College?

Students benefit from small class environments that facilitate direct interaction with faculty members who possess extensive industry experience. The programme is officially recognised by the Canadian Marketing Association (CMA), offering an accelerated pathway toward the prestigious Chartered Marketer (CM) designation. This partnership ensures that the curriculum remains aligned with the highest national standards in the marketing industry.

The learning experience is highly practical, utilising case studies, computer simulations, and guest lectures to bring classroom theory to life. Additionally, the college's emphasis on global citizenship ensures that graduates are prepared to navigate diverse international markets. Students also gain access to exclusive CMA resources, including professional development events and networking opportunities with top Canadian marketing talent.

Tuition Fee Breakdown

• International fee: CAD 17148 per year
• National fee: CAD 2721 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Financial Accounting Concepts
• Business
• Applied Business Software
• Mathematics of Finance
• Principles of Marketing
• Marketing Communications
• Human Resources Management
• International Business Concepts
• Digital Marketing

Careers with Business - Marketing

Graduates are prepared for a wide range of roles across commercial, financial, and non-profit sectors. Common career paths include positions such as marketing assistants, account supervisors, and sales representatives. The programme also provides a strong foundation for roles in digital marketing agencies, retail management, and advertising firms.

Beyond immediate employment, the diploma offers numerous education pathways. Qualified graduates can apply their credits toward degree-level studies at various partner institutions, including York University, Trent University, and several international partners such as Griffith University. This flexibility allows for seamless transition into further academic specialisation or advanced diploma programmes.