Overview

At the Business Economics with Marketing and Psychology (Hons) from University of Dundee . Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer.

Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which people's mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.

In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.

Careers

A natural route for many of our graduates from this degree is into marketing related job roles. They are often more attractive to employers than graduates from a stand alone marketing degree because they have a stronger understanding of wider business, business economics and the key issues effecting business.

Graduates have also moved into careers in journalism, wider media, teaching, finance, banking and across various public sector organisations such as the NHS, local Govt, Universities.

Psychology graduates go on to work in areas such as:

education
research
teaching
counselling

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Programme Structure

Modules include:

Economic Analysis

Global Economic Perspectives

Understanding the Mind

Social Psychology

Marketing

Marketing Research

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

TOEFL^® IBT

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IELTS

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Economics Psychology Marketing View 776 other Bachelors in Psychology in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Level 1 entry

Higher / Advanced Higher, SQA

Standard: AABB

Widening access: BBBC

Level 2 entry

Higher / Advanced Higher, SQA

AB at Advanced Higher + BB at Higher

Essential subject: Advanced Higher Psychology

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23150 GBP / year

≈ 23150 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

England, Wales, Northern Ireland, and Republic of Ireland � 9,790

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Economics with Marketing and Psychology (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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