Fashion Marketing and Management (Hons) Bath Spa University

Overview

The focus of the Fashion Marketing and Management (Hons) course at Bath Spa University is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Careers

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

• Fashion marketing
• Fashion distribution
• Fashion buying
• Fashion promotion
• Digital marketing
• Fashion media
• Fashion retail
• Operations management
• Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.