Overview

The International Marketing (Hons) Top Up course from Coventry University aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.

Career

Upon successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management.

Critically apply the principles of marketing in an international context.
Demonstrate knowledge and a critical understanding of how international organisations develop marketing strategies in response to challenging international business and ethically demanding environments.
Identify and apply appropriate marketing information and research techniques to support marketing decision-making.

Programme Structure

Courses include:

Global Marketing
Strategic Marketing Planning
Academic Report Writing for Business
Academic Presentations for Business
Brand and Corporate Communications
Contemporary Service and Retail Marketing
Globalisation in Emerging Markets

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-15 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

IELTS

6

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Marketing International Business View 404 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Students who have a Bacharel score of 11/20 and above from Universidade Agostinho Neto or recognised Private University. The first qualification to be obtained is the Bacharel, on completion of four years of study.
Students are required to have a UKVI IELTS score of at least 6.0 overall with a minimum of 5.5 in each skill.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16800 GBP / year

≈ 16800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing (Hons) Top Up.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Coventry

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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