Business with Marketing (Hons) Robert Gordon University

Overview

The Business with Marketing (Hons) at Robert Gordon University provides a comprehensive foundation in modern commercial practices and consumer engagement strategies. This undergraduate programme is designed to equip students with the analytical and creative skills necessary to excel in the fast-paced global business environment.

Why Business with Marketing (Hons) at Robert Gordon University?

This course is accredited by the Chartered Institute of Marketing (CIM), offering graduates exemptions through the CIM Graduate Gateway to accelerate professional qualification. The university is ranked first in Scotland for student experience in the fields of Business, Management, and Marketing according to the 2026 Good University Guide. Students gain access to specialist facilities, including a dedicated Digital Suite equipped with iMacs and the modern Georgina Scott Sutherland Learning Centre.

Tuition Fee Breakdown

• International fee: GBP 18300 per year
• National fee: GBP 1820 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before moving into advanced specialist topics and independent research. Modules may include:

Year 1

• Marketing
• Finance
• Human Resource Management
• Economics
• Digital Business Environment
• Sustainability Management

Year 2

• Integrated Marketing Communications
• Consumer Behaviour
• Digital Media Platforms and Practices
• Business Ideas and Opportunities

Year 4

• Global Leadership
• Business and Innovation
• Consumer Psychology
• International Branding
• Thesis

Careers with Business with Marketing (Hons)

Graduates are prepared for diverse roles across the commercial sector, focusing on areas such as brand management, advertising, and market research. The programme develops the professional acumen required for positions in public relations, digital marketing, and international business consultancy. Previous alumni from Robert Gordon University have secured employment as Digital Marketing Executives, Project Executives, and International Customer Service Advisors. The inclusion of a one-year salaried placement option in the third year significantly enhances graduate employability by providing real-world industry experience.