Overview

Through this Bachelor of Communication (Advertising) BA program from Deakin University you'll also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you'll be set up for a successful and versatile career. From year one, you'll connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.

Career opportunities:

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

account manager

advertising art director

advertising copywriter

digital creative

brand specialist

digital marketer or media specialist

Programme Structure

Courses include:

Advertising Principles and Practices

Creative Brand Communication

Art Direction and Visualisation

Copywriting and Ideation

Integrated Communication

Transmedia Storytelling

Advertising: Desire, Consumption and the Attention Economy

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-06 00:00:00
- Apply before 2026-06-21 00:00:00 , National
Starting 2026-11-02 00:00:00
- Apply before 2026-10-18 00:00:00 , National

Language

English

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IELTS

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Credits

24 alternative credits

Delivered

On Campus, Online

Campus Location

Melbourne, Australia

Disciplines

Communication Studies Media Studies & Mass Media Advertising View 18 other Bachelors in Advertising in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS CODE:109272D Burwood (Melbourne), Waurn Ponds (Geelong)
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Deakin University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37400 AUD / year

≈ 37400 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16678 AUD / year

≈ 16678 AUD / year

Additional Details

National - Commonwealth Supported Place

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication (Advertising).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Melbourne

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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