Overview
Within the Media and Communication - Advertising BA degree from Swinburne Online the qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting, online advertising trends, planning online and traditional campaigns, and communication strategy.
Graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.
What will you learn?
- Copywriting: Apply appropriate communication and persuasion theories to advertising copywriting.
- Campaign Planning: Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.
- Client & Agency Management: Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
- Professional Communication: Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.
Career outcomes
- Advertising Manager
- Advertising Coordinator
- Advertising Creative
- Communications Consultant
Programme Structure
Courses include:
- Professional Communication Practice
- Media Content Creation
- Global Media Industries
- Learning and Communicating Online
- Advertising Issues: Regulations, Ethics and Cultural Considerations
- Concept Development and Copywriting
- Business of Media
- Sports/Advertising/Media
- Advertising, Media Planning and Purchasing
- Advertising Management and Campaigns Project
- Professional Practice: Client and Agency Management
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
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Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Communication Studies Media Studies & Mass Media AdvertisingWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
CRICOS 00111D
Non-Year 12 entry
- Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.
- Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
Year 12 entry
- Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Tuition Fees
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International Applies to you
Applies to youNon-residents16992 AUD / year≈ 16992 AUD / year -
Domestic Applies to you
Applies to youCitizens or residents16992 AUD / year≈ 16992 AUD / year
Funding
Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Media and Communication - Advertising.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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