Overview

Within the Media and Communication - Advertising BA degree from Swinburne Online the qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting, online advertising trends, planning online and traditional campaigns, and communication strategy.

Graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

What will you learn?

Copywriting: Apply appropriate communication and persuasion theories to advertising copywriting.

Campaign Planning: Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

Client & Agency Management: Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

Professional Communication: Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

Career outcomes

Advertising Manager

Advertising Coordinator

Advertising Creative

Communications Consultant

Programme Structure

Courses include:

Professional Communication Practice

Media Content Creation

Global Media Industries

Learning and Communicating Online

Advertising Issues: Regulations, Ethics and Cultural Considerations

Concept Development and Copywriting

Business of Media

Sports/Advertising/Media

Advertising, Media Planning and Purchasing

Advertising Management and Campaigns Project

Professional Practice: Client and Agency Management

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-06 00:00:00
- Apply before 2026-06-26 00:00:00
Starting 2026-11-02 00:00:00
- Apply before 2026-10-23 00:00:00
Starting 2027-03-09 00:00:00
- Apply before 2027-02-27 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

24 alternative credits

Delivered

Online

Campus Location

London, United Kingdom

Disciplines

Communication Studies Media Studies & Mass Media Advertising

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS 00111D

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16992 AUD / year

≈ 16992 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16992 AUD / year

≈ 16992 AUD / year

Funding

Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Media and Communication - Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What will you learn?

Career outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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