• Application Deadline
  • 36 months
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As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

The Media and Communication: Advertising program at Swinburne Online focuses on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

Graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Learning Outcomes:

  • Copywriting

Apply appropriate communication and persuasion theories to advertising copywriting.

  • Campaign planning

Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

  • Client and agency management

Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

  • Professional communication

Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

  • Multimedia

Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

  • Global media

Gain an understanding of how globalisation has impacted on the media industries.

Career Opportunities

  • Advertising Manager

Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

  • Advertising Coordinator

Plan and implement strategic advertising for all types of advertising channels.

  • Advertising Artist

Create visual communication for use in advertisements on digital devices and traditional media.

  • Commercial Producer

Develop television commercials and viral videos on behalf on a diverse range of clients.

  • Communications Consultant

Become the internal and external voice for a brand.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Duration description
      • 3 years full time or equivalent part time
  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Courses include:

  • Principles of Advertising
  • Advertising Issues: Regulations, Ethics and Cultural Considerations
  • Concept Development and Copywriting
  • Advertising, Media Planning and Purchasing
  • Advertising Management and Campaigns Project
  • Learning and Communicating Online
  • Professional Communication Practice
  • Professional Practice: Client and Agency Management
  • Media Content Creation
  • Introduction to Media Studies

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements


Non-Year 12 entry

  • Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.

Year 12 entry

  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    20580 AUD/year
    Tuition Fee
    Based on the original amount of 61740 AUD for the full programme and a duration of 36 months.
  • National

    6564 AUD/year
    Tuition Fee
    Based on the original amount of 19698 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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