Media and Communication: Advertising, Bachelor

Overview

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

The Media and Communication: Advertising program at Swinburne Online focuses on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

Graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Learning Outcomes:

• Copywriting

Apply appropriate communication and persuasion theories to advertising copywriting.

• Campaign planning

Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

• Client and agency management

Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

• Professional communication

Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

• Multimedia

Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

• Global media

Gain an understanding of how globalisation has impacted on the media industries.

Career Opportunities

• Advertising Manager

Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.

• Advertising Coordinator

Plan and implement strategic advertising for all types of advertising channels.

• Advertising Artist

Create visual communication for use in advertisements on digital devices and traditional media.

• Commercial Producer

Develop television commercials and viral videos on behalf on a diverse range of clients.

• Communications Consultant

Become the internal and external voice for a brand.