Graphic Design for Marketing Kwantlen Polytechnic University

Overview

The Graphic Design for Marketing programme at Kwantlen Polytechnic University offers a comprehensive education that blends creative excellence with commercial viability. Students develop the technical proficiency and strategic thinking required to solve complex design challenges while mastering the nuances of modern marketing.

This degree focuses on the intersection of aesthetics and consumer behaviour, ensuring that graduates can communicate messages effectively across various media. Throughout the four years of study, participants build a professional portfolio and engage in a final showcase attended by industry experts, providing a direct bridge to the professional world.

The curriculum is designed to foster original thinking and problem-solving skills.

Why Graphic Design for Marketing at Kwantlen Polytechnic University?

Kwantlen Polytechnic University hosts the only degree of this kind in Canada, providing a distinct competitive advantage for its graduates. The programme is delivered within the purpose-built Wilson School of Design, a facility designed to encourage collaboration across different design disciplines and foster a strong creative community.

Small class sizes are a hallmark of the institution, allowing expert faculty members to provide individual mentorship to every student. Many instructors maintain active roles within the national design community, offering students access to an extensive network of professional resources and potential employment opportunities upon graduation.

The university maintains a Program Advisory Committee to ensure the curriculum remains responsive to the evolving needs of the global marketplace. This commitment to industry relevance has resulted in students consistently winning prestigious design awards and scholarships at local, national, and international levels.

Tuition Fee Breakdown

• International fee: CAD 11114 per semester
• National fee: CAD 2443 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a foundational and applied approach to design and business. Modules may include:

• Design History and Society
• English
• Marketing

Careers with Graphic Design for Marketing

Graduates are equipped with a unique marketing edge that prepares them for diverse roles within the creative industries. The combination of technical design skills and business acumen allows alumni to pursue successful careers as creative directors, brand strategists, and software designers.

The programme prepares individuals to work within established agencies, corporate marketing departments, or as independent entrepreneurs. Graduates have a proven track record of becoming leaders in the design sector, utilizing their skills in visual communication to drive positive change and commercial success for a wide range of global organisations.