Marketing Humber Polytechnic

Overview

The  Marketing degree programme from Humber Polytechnic  starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

Key facts

• You’ll learn from professors recognized for their expertise and extensive industry contacts. The programme curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom.
• By graduation, you’ll have developed a wide range of marketable skills including:

• creating a strategic marketing plan
• creating a strategic branding plan
• conducting a product analysis
• using marketing analytics to understand consumer behaviour
• using social media and digital advertising for product promotion
• designing and implementing a consumer relationship management system
• Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our programme will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.
• You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.