Business Management - Marketing Odisee University

Overview

Odisee University offers a practice-oriented training but we always have an eye for the strong theoretical underpinnings. You'll develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills to strengthen their ability to establish business contacts.

From general to more specific

Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives.

In the first year of your Business Management - Marketing bachelor studies at the Odisee University we focus first of all on the business environment of marketing activities. We therefore help you to discover the financial and legal context of doing business, the internal behavior and external processes that influence the commercial activities of a company and the major principles of economics. Prior study of economics is an advantage but not a strict necessity.