Marketing Thompson Rivers University

Overview

The Marketing course from Thompson Rivers University students will learn the skills to devise profitable new product or service ideas that meet the needs of specific targets, as well as how to develop and execute their detailed plans.

Upon completion of this programme, students are able to:

• Discuss the importance of marketing to a business enterprise in terms of the development, pricing, promotion and distribution of its products and services.
• Analyze the effect that psychological, social and cultural factors have on consumer behaviour and how this influences marketing decision making.
• Develop a market research plan to analyze the business environment and consumer and business-to-business behaviour using appropriate primary and secondary data sources.
• Segment different target markets and successfully position products and services in these segments under varying competitive scenarios.
• Examine the financial implications of marketing decisions.
• Appraise different ethical concerns in marketing.
• Formulate marketing plans to address business problems and opportunities, both broadly and in a variety of specialized areas of marketing.
• Integrate appropriate marketing strategies to grow and sustain the value of an organization’s brands.
• Apply marketing principles in a professional capacity.

Career opportunities:

Students of the Marketing programme from Thompson Rivers University secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. 

An increasing number have also been successful in starting their own small businesses.