• Application Deadline
  • 48 months
    Duration
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Overview

Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.

After graduation of the Marketing Major at Thompson Rivers University , students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research at the college or university level.

Careers

Students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy
  • Professional Selling
  • Forecasting in Business and Economics
  • Professional Sales Management
  • Services Marketing
  • New Product Development
  • Brand Management

English Language Requirements

  • Minimum required score:

    88

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    570

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Grade 12 (or equivalent) or mature student status
  • English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent)
  • Foundations of Math 12 or Pre-calculus 12 with a minimum C+ (or equivalent)

Tuition Fee

  • International

    3660 CAD/year
    Tuition Fee
    Based on the original amount of 1830 CAD per semester and a duration of 48 months.
  • National

    878 CAD/year
    Tuition Fee
    Based on the original amount of 439 CAD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Depending on no. of courses per semester

  • NAT:$439- $3,079
  • INTL: $1,830 -$11,130 

Living costs for Kamloops

  • 1240 - 1930 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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