Marketing Thompson Rivers University

Overview

The Marketing programme at Thompson Rivers University provides a rigorous academic foundation designed to prepare students for leadership roles in the global business landscape. This degree focuses on the practical and theoretical aspects of identifying consumer needs and delivering value through innovative service and product development. Students engage with complex market dynamics to build the strategic thinking skills required for modern commercial success.

Why Marketing at Thompson Rivers University?

Studying at this institution offers students a challenging environment where they can master the art of devising profitable business ideas. The programme is distinguished by its focus on detailed execution, ensuring that graduates are not only thinkers but also effective practitioners. Located in Kamloops, the university provides a supportive setting for international and domestic students to develop professional competencies that are highly valued by modern employers across various sectors.

Tuition Fee Breakdown

• International fee: CAD 875 per credit
• National fee: CAD 162 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential aspects of the industry, from initial concept to market delivery. Modules may include:

• Marketing
• Business Administration
• Accounting
• Economics
• Finance
• Human Resource Management
• International Business
• Supply Chain Management
• Entrepreneurship

Careers with Marketing

Graduates from Thompson Rivers University are well-equipped to secure influential positions across a broad spectrum of industries. Many alumni find rewarding careers in advertising firms, consumer product companies, and major retail chains. The skills acquired during the programme also translate effectively to roles within media outlets, such as television and radio stations, as well as government ministries and non-profit organisations like hospitals.

• Wholesale distribution and logistics
• Automotive dealership management
• Tourist resort marketing and operations
• Public sector communications
• Non-profit development and fundraising