Marketing Maynooth University

Overview

This  Marketing degree from Maynooth University also helps students to understand, where, when, and how to spend marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole.

Why choose this programme?

• Learn how to work with a wide range of existing and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, and how AI and metaverse applications play a role in modern marketing.

• Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers the opportunity to undertake specialist options in subjects so students can focus their degree according to their own strengths and interests. Students also gain insights into Business as a whole, taking key modules in Management to complement their Marketing studies.

• The opportunity to take a work placement in a multi- national or Irish firm for a year (subject to availability) provides students with practical business work experience that can enhance their employability following graduation. Alternatively, a study year abroad allows students to gain insights into another culture.

Career Options

• Business graduates are consistently among the most employable in the Irish education system. For example, marketing graduates can expect to take up roles in marketing, digital marketing, social media management, sales, and consulting in Irish or international organisations in different industries. In the public sector, there are roles in state agencies, voluntary organisations, the civil service, charities, NGOs, and others, for marketing graduates.

• By studying marketing, students gain knowledge and skills that can help them in any business-related career, because they understand the view of the final customer.

• Many of the students have also gone on to further study and the School offers a range of postgraduate options.