Marketing (Hons) University of Northampton

Overview

The Marketing (Hons) undergraduate programme at University of Northampton includes specialist modules that provide practical skills in areas such as digital marketing, branding, public relations, marketing strategy, consumer behaviour and global marketing. The wide range of Marketing modules available to choose from provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability.

You will also become a DMI Power Member for the last two years giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.

Marketing is an exciting, dynamic and multi-focused discipline. This Marketing degree provides you with a broad perspective covering subjects such as principles of marketing, digital marketing, branding, marketing communications and advertising, consumer behaviour, campaign planning, strategic marketing, public relations and media communications, market research, sustainability and global marketing.

Key Facts

• The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including digital media executive, social / online communities manager, an account manager in a marketing communications agency, product manager, marketing executive, public relations consultant, brand or communications manager within a client organisation.