Marketing (PR and Advertising) (Hons) University of Derby

Overview

The  Marketing (PR and Advertising) (Hons) course offered at the University of Derby is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

Key Facts

• As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. By the end of the course, you will have built a professional digital portfolio. 
• The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
• We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

• Demand for advertising, PR and communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand asa marketer who can demonstrate impact and return on investment.
• You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.
• Past Marketing, PR and Advertising students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.