• Application Deadline
  • 36 months


This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. You’ll also be part of the CIM Graduate Gateway which means you can gain exemptions from CIM professional qualifications. All ample proof of your competence as a professional marketer ready for today’s business challenges.

You’ll also have the chance to gain a dual award with the CIM Professional Diploma in Marketing. All ample proof of your competence as a professional marketer ready for today’s business challenges.
You'll take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends.


This programme is accredited by the Chartered Institute of Marketing (CIM).

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Average part-time duration 72 months
  • Credits
    360 credits alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

  • Marketing Fundamentals
  • Managing the Brand
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship
  • Introduction to Digital Marketing
  • Design and Creativity for Marketers.
  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • PR and Media Management
  • Marketing Research
  • Digital and Social Media
  • Consumer Behaviour.
  • Independent Study (double module)
  • Marketing Strategy
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • PR and Social Media
  • Market Sensing 
  • Ethics, Sustainability and Community.

                                      English Language Requirements

                                      You need the following IELTS score:

                                      • Minimum required score:


                                        The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                                        Schedule IELTS

                                        Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

                                      Academic Requirements

                                      General Requirements

                                      • UCAS points - 104 (up to 16 from AS-levels).
                                      • GCSE - Five GCSE's at grade C or above including Maths and English.
                                      • IELTS: 6.0 (with a minimum of 5.5 in all areas).
                                      • Pearson Test of Academic English: 51
                                      • Cambridge English Scale: B2 
                                      • London Tests of English: level 4 for undergraduate courses is accepted.
                                      • International GCE O Level English Language: Grade C
                                      • International GCSE English or English as a Second Language: Grade C.

                                                Tuition Fee

                                                • International

                                                  11750 GBP/year
                                                  Tuition Fee
                                                  Based on the original amount of 11750 GBP per year and a duration of 36 months.
                                                • EU/EEA

                                                  9250 GBP/year
                                                  Tuition Fee
                                                  Based on the original amount of 9250 GBP per year and a duration of 36 months.
                                                We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                                                For the part-time version, the only fee available is the 1,155 pounds per module which is solely addressed to the UK/EU students.


                                                • We have a range of scholarships and discounts available to students from outside the European Union (EU) and European Economic Area (EEA).
                                                • We award scholarships based on your application to study; there is no separate form to complete. All applications from eligible students will be considered for a scholarship by our international admissions team. We will notify you of your scholarship when we make you an offer, and apply your discount to your remaining fees.
                                                • You must be applying for a full-time degree and applications for postgraduate research, online studies, foundation and pre-sessional language programmes are not eligible for a discount or scholarship.

                                                Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                                The Global Study Awards: get funded with up to £10,000 to study abroad

                                                Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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