Marketing (Hons) Swansea University

Overview

The BSc Marketing (Hons) degree at Swansea University provides students with a solid foundation in marketing principles and practice, preparing them for careers on the agency side, client side, in the third sector or even in their own marketing consultancy. Taught on the Bay Campus, the course covers core topics like market research, digital marketing, consumer behaviour, international marketing and strategic marketing practice, blending academic learning with real-world know-how from experienced lecturers.

Why Marketing at Swansea University?

Swansea University's Marketing programme is distinguished by its strong academic reputation, ranked in the Top 50 globally according to the QS World University Rankings by Subject 2025. The School of Management holds accreditation from AACSB International, a hallmark of excellence in business education. Students benefit from a diverse learning environment, with peers from over 60 countries, and have access to state-of-the-art facilities within the £22 million School of Management building located on the picturesque Bay Campus. The curriculum is designed to provide a robust grounding in marketing principles, complemented by a focus on contemporary topics such as consumer behaviour, marketing research, digital marketing, and international marketing. This blend of theory and practical application prepares graduates to make informed marketing decisions that create a significant impact in the real world.

Tuition Fee Breakdown

- **UK Students**: £9,535 per year - **International Students**: £19,600 per year (September 2025 and January 2026) and £20,600 per year (September 2026 and January 2027) Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The B.Sc. in Marketing (Hons) encompasses a comprehensive syllabus designed to cultivate essential skills for a successful marketing career. The modules include:

• Accounting for Managers
• Managing People
• Marketing
• Key Skills for Business
• Operations Management
• The Global Context of Organisation
• Enterprise and Creativity: Entrepreneurship in Practice
• Managing in the Digital Age
• Digital Marketing
• The Customer Experience
• Marketing Research
• Business Analytics
• International Marketing
• Integrated Marketing Communications

Careers with Marketing (Hons)

Graduates from the B.Sc. in Marketing (Hons) programme at Swansea University are well-prepared for a variety of roles in the marketing sector. Alumni have successfully secured positions with leading multinational agencies such as Ogilvy, Edelman, and McCann, as well as global brands like IBM. Potential job titles for graduates include Marketing Manager, Media Buyer, PR Account Executive, Brand Manager, and Management Consultant. The programme’s emphasis on practical experience and industry connections ensures that students are equipped to excel in diverse marketing environments.