Marketing with Placement University of Southampton

Overview

You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

You'll spend the third year of your degree putting your marketing skills into practice during a paid placement year in industry.

With this Marketing with Placement BSc course offered at the University of Southampton , you can:

• get hands-on experience by running real digital campaigns for organisations

• benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies

• learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important

• develop an understanding of how to measure the success of marketing efforts in different types of companies

• get skills in related topics such as accounting, analytics and strategy

• learn how to use the latest marketing software and tools

Year 1 overview

Modules will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.

Optional modules this year cover subjects such as microeconomics and digital technologies.

Year 2 overview

You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.

Optional subject areas include entrepreneurial management and successful decision making.

Year 3 overview

This is your paid industry placement year. You'll spend a minimum of 32 weeks working in a real business. You'll learn new skills, apply the knowledge you've already acquired, and gain work experience that will boost your future career.

You'll be fully supported by the University throughout the year in industry. Students currently earn an average of £17,000 during their placement year.

Our marketing students have spent their placement years in companies such as:

• Apple

• BMW Group

• Bournemouth Symphony Orchestra

• The Estée Lauder Companies

• IBM

• Panasonic

• The Walt Disney Company Ltd

Year 4 overview

You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task, and you'll be closely supervised by one of our academics.

You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.

Career Opportunities

This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.

The skills you can expect to focus on and gain from this course include:

• Research

• Critical thinking

• Commercial awareness

• Self-management

• Confidence

• Communication

Accreditation

• This course is accredited by the Institute of Data and Marketing (IDM).