Marketing (Hons) Edge Hill University

Overview

The B.Sc. in Marketing (Hons) at Edge Hill University provides students with a robust understanding of marketing principles and practices, essential for thriving in today’s competitive business landscape. The course is designed to cover the entire marketing process, from product design to launch and promotion, ensuring that students are well-prepared to tackle real-world challenges.

Why Marketing (Hons) at Edge Hill University?

Edge Hill University is renowned for its commitment to academic excellence and practical learning. The marketing programme is accredited by the Chartered Institute of Marketing (CIM), a leading professional body in the field. This accreditation not only enhances the credibility of the degree but also offers students valuable exemptions towards CIM qualifications. Moreover, the university's strong emphasis on employability is reflected in its partnerships with various industries, providing students with networking opportunities and insights into the latest marketing trends.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• National Students: £9,535 per year
• International Students: £17,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a comprehensive learning experience, with modules designed to develop both theoretical knowledge and practical skills. The following is a summary of the key modules covered throughout the programme:

• Year 1:
  • Business Environment
  • Principles of Marketing
  • Understanding Consumer Markets
  • Marketing Communications
  • Introduction to Digital Marketing
• Year 2:
  • Work Placement
  • Business Digital Strategy
  • Retail Marketing Planning
  • Consumer Behaviour
  • Branding: Integrated Digital Campaigns
• Year 3:
  • Global Marketing Management
  • Marketing Simulation
  • Live Project
  • Graduate Enterprise
  • Sustainability and Business

Careers with Marketing (Hons)

Graduates of the B.Sc. in Marketing (Hons) have a wide array of career opportunities available to them. Many alumni have secured positions in prestigious companies such as Jaguar Land Rover, Vodafone, and Panasonic. Typical roles include:

• Business to Business (B2B) Marketing Executive
• Product Manager
• International Marketing Manager
• Digital Marketing Specialist
• Business Development Manager

The combination of practical experience and academic knowledge gained during the programme equips graduates with the skills needed to excel in various sectors, including retail, fashion, and consumer goods.