Marketing (Advertising and Public Relations) (Hons) Birmingham City University

Overview

The suite has been designed based on research and feedback from students and practitioners, and meets the needs of employers by combining core, essential marketing knowledge with a specialist subject area.

The Marketing (Advertising and Public Relations) (Hons) programme is offered at Birmingham City University.

Our alignment with the CIM ensures our course content remains fresh, relevant and full of key industry insight.

This page specifically looks at the Advertising and PR pathway.

What's covered in the course?

On this innovative and dynamic course, you’ll be put on the front line of marketing, advertising and public relations. You’ll work on real-life case studies, acquiring the practical skills and real-world perspective seen as invaluable by employers.

We cover everything from design in marketing to communicating the right message, market research and PR planning. It’s a creative course that has a solid grounding in business knowledge, so that you can apply what you learn to current business issues.

We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, work on business case studies and get experience in our very own in-house marketing agency, The Link.

Why Choose Us?

• This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession.
• On all of our programmes you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long sandwich placement as part of your degree course.

• Recognising the global scope of marketing, all our programmes have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.

Enhancing employability skills

• Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.