Marketing Saint Mary's University

Overview

The Marketing programme at Saint Mary's University provides students with a robust foundation in commercial strategy and consumer insights within the Bachelor of Commerce framework. This course is designed to develop the analytical and communication skills necessary for success in the modern global business environment.

Why Marketing at Saint Mary's University?

Students benefit from the extensive resources and infrastructure available at the David Sobey Retailing Centre. This specialised facility focuses on retail research and innovation, featuring a mock retail store, a frictionless store-lab, and a biometrics lab. These assets provide unique experiential learning opportunities, allowing students to engage with real-world challenges through industry-linked projects.

The curriculum is highly flexible, offering specific streaming options for those who wish to specialise. Students can choose to focus on Retailing and Services or Marketing Management. Furthermore, the university provides a multidisciplinary environment that fosters innovative thinking and problem-solving through strong linkages to the retail industry.

Tuition Fee Breakdown

• International fee: CAD 3001 per module
• National fee: CAD 1045 per module

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Consumer Behaviour
• Marketing Research
• Marketing Management
• Services Marketing
• Management of Marketing Channels
• Marketing Communications
• Marketing Strategy
• Digital Marketing
• Retail and Marketing Analytics

Careers with Marketing

Graduates are prepared for diverse roles within the retail and commercial sectors. The programme develops competencies for careers in retail management, digital marketing, and shopper insights. By working on projects with retail companies, students gain the practical experience required to solve real-world challenges in various industries, including supply chain management and category management.