Marketing (Hons) Liverpool John Moores University

Overview

As a career, marketing requires creativity, excellent organisation skills and an analytical mind. This Marketing (Hons) degree from  Liverpool John Moores University provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need to work in marketing.

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience, commitment to students and connections with industry.

Another advantage of this degree is that students can choose to undertake an optional year studying abroad or working in industry between their second and third year of study. The optional year in industry means that you can spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two, as well as developing your personal skills and enhancing your CV. Many students who complete the placement year experience a marked improvement in their academic performance, with many going on to gain first class honours degrees. Many also return to work for their placement company after graduation.

Career

Armed with a set of analytical, planning, IT and problem-solving skills, you will be qualified to deal with people, money, markets and products in a wide range of organisations by the time you graduate.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. 

This BA (Hons) degree is the ideal starting point for a career in general marketing, brand management, advertising, promotions, customer services, strategic marketing and marketing research.

Previous graduates from the programme have gained employment as advertising executives, promotions co-ordinators, publicity officers, brand managers, customer relations advisors and research analysts. 

Postgraduate study is another option – choosing to study on the MSc Digital Marketing, the MSc Entrepreneurship or the new MSc Management and Digital Business postgraduate degrees, all taught at Liverpool Business School, or the CIM Professional Diploma in Marketing are excellent ways to follow up this degree.