Marketing University of Regina

Overview

The Marketing major at the University of Regina provides students with a comprehensive foundation in modern business strategies and consumer engagement. This Bachelor of Business Administration programme focuses on understanding market dynamics, advancing competitive advantages, and outmanoeuvring competitors in a global landscape. Students develop the essential techniques required to lead successful campaigns across diverse sectors, including private, government, and not-for-profit organisations.

Why Marketing at the University of Regina?

The Paul J. Hill School of Business offers a distinctive experiential learning environment that bridges the gap between academic theory and community impact. Students benefit from unique opportunities such as the UR Investing Student Investment Fund, where they manage a real 2-million-dollar portfolio. The university has a strong legacy of success in prestigious national and international case competitions, including JDC West and the Inter-Collegiate Business Competition.

Beyond the classroom, the university fosters a culture of conscious capitalism through initiatives like Enactus Regina and the Hill Business Students’ Society. These groups allow students to apply their marketing and leadership skills to tackle social, economic, and environmental issues. Additionally, the school provides extensive networking opportunities with industry mentors and entrepreneurs, ensuring graduates are well-connected before they enter the workforce.

Tuition Fee Breakdown

• International fee: CAD 1239 per credit
• National fee: CAD 600 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Consumer Behaviour
• Digital Marketing
• Global Strategy
• Branding
• Advertising
• Marketing Research
• Marketing Analytics
• Social Media Marketing

Careers with Marketing

Graduates from the University of Regina are prepared for a wide range of professional roles in the creative and analytical sectors of business. The programme equips students with the skills necessary to drive sales and manage corporate communications effectively.