Marketing University of Lethbridge

Overview

Throughout the Marketing degree offered at University of Lethbridge you will learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.

Key Facts

The marketing major offers optional concentrations in Marketing Communications or Socially Responsible Marketing. All of our Bachelor of Management degrees have these concentrations available except for the combined degrees.

You may also choose a minor to enhance your knowledge in a secondary line of study. Many minors complement marketing well such as art history, accounting, family and small business management, English, new media, sociology, economics, Indigenous business management and international management. Learn more about our available minors.

The Dhillon School of Business is home to the internationally known Institute for Consumer and Social Well-being (ICSW). You’ll get to learn from members of ICSW as they are all marketing faculty. Their research and community workshops focus on addressing issues of corporate social responsibility, non-profit marketing, environmentalism, social-change marketing and more. Select students even have the opportunity to work with ICSW conducting cutting-edge research.

Many of our students also enrol in co-operative education while at the Dhillon School of Business. Co-op allows you to get paid work experience before you graduate and can even help you land a job immediately after graduation.

Career

• Advertising and promotions

• Account manager

• Brand manager

• Buyer/merchandiser

• Consumer psychologist

• Consumer affairs specialist

• Customer service

• Digital marketing and e-commerce

• Direct marketer

• Entrepreneurial activities

• Healthcare marketing

• Hospitality

• International marketing

• Marketing education

• Marketing management

• Marketing research

• Music and entertainment marketing

• New product development

• Non-profit marketing

• Public relations

• Retail management

• Sales and sales management

• Sports marketing