Strategic Public Opinion Carleton University

Overview

The Strategic Public Opinion programme at Carleton University provides students with a comprehensive foundation in how public sentiment and communication technologies shape modern policy-making. By integrating disciplines such as political science, economics, and law, the curriculum prepares graduates to navigate the complexities of the public sphere. Students gain a deep understanding of why governments take specific actions and how these processes can be improved to serve the public interest.

Why Strategic Public Opinion at Carleton University?

Studying at this institution offers a distinct advantage due to its prime location in Canada’s national capital. Being situated in Ottawa provides unparalleled access to the federal government, foreign embassies, and numerous international organisations. This unique environment allows students to witness democratic processes first-hand and engage with professional networks that are central to public affairs and policy management.

The university also offers robust experiential learning opportunities, including a dedicated co-op option for eligible students to work within federal departments or non-governmental organisations. Programmes like Kroeger Policy Connects introduce first-year students to policy practitioners, while international exchange options allow for global perspectives at partner institutions worldwide.

Tuition Fee Breakdown

• International fee: CAD 42133 per year
• National fee: CAD 10789 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum draws from research strengths in public administration, journalism, and international affairs. Modules may include:

• Policy: Analysis, Implementation, and Evaluation
• Foundations of Public Policy: Political Thought
• Communication Technologies and Regulation
• Strategic Public Opinion
• Public Policy, Institutions and Processes
• Political Science
• Economics
• Law
• History

Careers with Strategic Public Opinion

Graduates are prepared for influential roles across the public and private sectors, often finding success in government relations, policy analysis, and strategic communications. The skills acquired during the programme are highly transferable to various professional environments in Canada and internationally.

Common career paths for alumni include:

• Policy Analysis
• Civil Service
• Diplomacy and Foreign Service
• Lobbying and Consulting
• Senior Administration
• International Development
• Research
• Public Service