Marketing Concordia University Montréal

Overview

The Marketing programme at Concordia University Montréal provides students with a sophisticated understanding of how to influence consumer choices and manage brand identities. This degree focuses on the art of persuasion, teaching undergraduates how to convey complex ideas and develop effective strategies within the global marketplace.

Each student benefits from a curriculum that balances theoretical knowledge with practical decision-making skills. By studying at the John Molson School of Business, you will learn to identify essential information for solving modern business problems while adapting to rapidly changing commercial environments. The faculty emphasises the development of market metrics analysis and personal-selling techniques.

Why Marketing at Concordia University Montréal?

Studying at this institution offers access to the prestigious John Molson School of Business, known for its applied approach to commercial education. Students can join the student-led John Molson Marketing Association, which provides a platform for networking and professional engagement. The degree is highly customisable, allowing individuals to tailor their studies to specific interests.

The university also offers a Co-op programme, enabling students to complete paid work terms of 12 to 16 weeks. These placements provide hands-on experience in market research, fundraising campaigns, and public relations strategy. Furthermore, an integrated path allows high-achieving undergraduates to begin credits towards a Master of Science in Marketing during their final year.

Tuition Fee Breakdown

• International fee: CAD 1295 per credit
• National fee: CAD 420 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of a core business foundation followed by specialised subjects. Modules may include:

Core business subjects

• Accounting
• Economics
• Finance
• Management
• Marketing
• Business Technology Management
• Supply Chain Management

Marketing major subjects

• Consumer Behaviour
• Marketing Research
• Marketing Communications
• International Marketing
• Digital Marketing Strategy
• Professional Selling
• Brand Management
• Retail Management

Careers with Marketing

Graduates from this programme are equipped with the versatile skills required for various roles in the commercial sector. Many alumni pursue successful careers as advertising account managers, market researchers, or social media specialists. The degree also prepares students for leadership positions in brand management and marketing communications.

The practical nature of the coursework ensures that students are ready to enter industries ranging from retail and technology to non-profit organisations. Graduates have also successfully transitioned into further academic study, including law school and specialised master's degrees, thanks to the rigorous work ethic fostered at the university.