Overview

The Marketing degree offered by City University of Hong Kong consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries.

They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.

Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.

Career

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career-related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

Personalized service

Up-to-date information

Sustainable networks

Coordinated advisors

Programme Structure

Courses include:

Marketing Research

Consumer Behaviour

Strategic Marketing

Digital Marketing Strategy

Exchange Learning and Reflection

Active Learning for Professional Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-01-15 00:00:00 , International

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

121 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 17 other Bachelors in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An IB Diploma for admission to first-year studies. For Advanced Standing I admission, a minimum diploma point score of 30 (out of 45) is required.

Grade 4 or above in English A: Language and Literature (HL/SL) / English A: Literature (HL/SL) / English Literature and Performance (SL) / English B (HL), or

Grade 5 or above in English B (SL), or

a TOEFL score of 79 (Internet-based test), or an IELTS overall band score of 6.5.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

190000 HKD / year

≈ 190000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

47000 HKD / year

≈ 47000 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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