Overview

The Bachelor of Media and Communication (Public Relations) from the Swinburne University of Technology will help prepare you for a career you’ll be passionate about. Select a major from ten options, and then tailor your degree to suit your interests with a second major or co-major and a wide range of minors or electives.

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

Course learning outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
critically evaluate and apply research methodology relevant to the field of media and communication.

Programme Structure

Courses include:

Global Public Relations Practice

Public Relations Theory and Practice

Public Relations Writing

Professional Practice: Client and Agency Management

Events Management

Issues, Crisis and Risk Communication

Public Relations Project and Campaign Planning

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-03-03 00:00:00
- Apply before 2025-02-26 00:00:00 , National
Starting 2025-08-04 00:00:00
- Apply before 2025-07-30 00:00:00 , National
- Apply before 2025-05-04 00:00:00 , International
Starting 2026-03-03 00:00:00
- Apply before 2025-12-03 00:00:00 , International

More details

International: It is strongly advised that they consider applying at least three months in advance of their intake’s start date.

Language

English

IELTS

6

Schedule an IELTS test!

PTE Academic

50

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TOEFL^® IBT

64

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

300 alternative credits

Delivered

On Campus

Disciplines

Media Studies & Mass Media Public Relations View 145 other Bachelors in Media Studies & Mass Media in Australia

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Schedule an IELTS test!

PTE Academic

50

Schedule a PTE test!

TOEFL^® IBT

64

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Swinburne University of Technology and/or in Australia, please visit Student Insurance Portal.

Other requirements

General requirements

CRICOS code: 088390J

Satisfactory completion of one of the following:

IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
Or equivalent measures available at English language requirements.

Tuition Fee

To always see correct tuition fees

International

37240 AUD/year

Tuition Fee

Based on the tuition of 37240 AUD per year during 36 months.
National

16323 AUD/year

Tuition Fee

Based on the tuition of 16323 AUD per year during 36 months.

National fee is Commonwealth supported

Living costs for Melbourne

1501 - 2659 AUD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Media and Communication (Public Relations).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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