36 months
Tuition fee
Apply date
Start date


The International Business and Marketing programme offered by the University of Leeds will provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing.

Visit the official programme website for more information


This course is accredited by the Chartered Institute of Marketing (CIM), for the purpose of gaining CIM qualifications through the Graduate Gateway, and the Institute of Export & International Trade.

This International Business and Marketing programme offered by the University of Leeds  combines core theories, practices and techniques of international business with a specialisation in marketing.

You’ll explore the principles of business internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across national borders.

You’ll benefit from the support of the Business School’s Employability and Opportunity team, who offer a range of opportunities for you to develop your skills and gain work experience.


Whether your career aspirations lie with government departments, consultancy firms, small and medium-sized enterprises or large multinational enterprises, this course will give you a vital understanding of the challenges, opportunities and processes of international business.

This programme is designed to prepare you for roles in a range of international business settings, with emphasis placed on export management, supply chain management, purchasing, foreign market analysis, and a variety of marketing management positions.


Our International Business degrees are accredited by the Institute of Export, which allows you to acquire an exporting qualification after your studies and strengthens your job prospects in international trade. This course is also accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Programme Structure

Courses included 

  • Consumer Behaviour
  • Cross-Cultural Management
  • Research Methods in International Business
  • Marketing Research
  • Managing International Business 

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A-level: AAA
  • GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification.
  • If you have a B/6 in GCSE English Literature we will accept a Grade 5 or C/4 in GCSE English Language.

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Business and Marketing
University of Leeds


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