The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
Students in Marketing at University of Arizona explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion, and the creation of strategies to meet consumer needs and organizational goals.
- Product management
- Advertising and promotion
- Market research
- Sales management
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- Marketing Analytics
- Marketing Research
- Buyer Behavior
- Digital Marketing
- Advertising Management
- Pricing and Channels
- Sales Communication
- Retail Marketing
Check out the full curriculumVisit official programme website
- 48 months
Start dates & application deadlines
- Apply before
- Apply before
- Apply before , National
- Apply before , International
DisciplinesMarketing Digital Marketing View 871 other Masters in Marketing in United States
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- Have a 3.00 recalculated grade point average (GPA) (a "B" or better where "A"=4.00) from a secondary school. Please note: GPA recalculation occurs during the admissions evaluation process.
- Have three years of high school work. Please note: If you are currently in high school, UA needs to see 9–11 grade work. If you have completed high school then UA needs to see 10–12 grade work.
- Have and present a completed high school diploma or certificate.
Make sure you meet all requirementsVisit official programme website
International37116 USD/yearTuition FeeBased on the tuition of 37116 USD per year during 48 months.
National36600 USD/yearTuition FeeBased on the tuition of 36600 USD per year during 48 months.
In-State12600 USD/yearTuition FeeBased on the tuition of 12600 USD per year during 48 months.
Living costs for Tucson
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.