Marketing The University of Arizona

Overview

As marketing strategies become increasingly vital for the success of every business and brand, skilled marketing professionals and visionary leaders are continually sought after across diverse sectors. 

Students seeking their Bachelor of Science in Business Administration in Marketing at The University of Arizona complete prerequisites before applying to the University of Arizona's esteemed Eller College of Management to gain access to upper-division coursework. Undergraduates immerse themselves in captivating courses such as marketing analytics and research, consumer behavior, advertising, sales, brand and product management, marketing communications, digital marketing, and marketing policies and behaviors. 

The curriculum is uniquely designed with experiential learning components to acquaint students with real-world business hurdles. Through student organizations, Marketing majors can tap into invaluable networking avenues and collaborate with local enterprises on innovative advertising and promotional campaigns.

Career Fields  

• Product management

• Advertising and promotion

• Market research

• Sales management

• Distribution