Study cover for Marketing
B.Sc. On Campus


University of Arizona

48 months
37116 USD/year
36600 USD/year
12600 USD/year
Tuition fee
Apply date
Start date


Marketing shapes cultures. And Eller students shape marketing with this Marketing degree offered by the University of Arizona.

Visit the official programme website for more information


The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

Students in Marketing at University of Arizona explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion, and the creation of strategies to meet consumer needs and organizational goals.

Career Fields

  • Product management
  • Advertising and promotion
  • Market research
  • Sales management
  • Distribution

Programme Structure

Courses include:

  • Marketing Analytics
  • Marketing Research
  • Buyer Behavior
  • Digital Marketing 
  • Advertising Management 
  • Pricing and Channels 
  • Sales Communication 
  • Retail Marketing

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • Have a 3.00 recalculated grade point average (GPA) (a "B" or better where "A"=4.00) from a secondary school. Please note: GPA recalculation occurs during the admissions evaluation process. 
  • Have three years of high school work. Please note: If you are currently in high school, UA needs to see 9–11 grade work. If you have completed high school then UA needs to see 10–12 grade work. 
  • Have and present a completed high school diploma or certificate.

Tuition Fee

To alway see correct tuition fees
  • International

    37116 USD/year
    Tuition Fee
    Based on the tuition of 37116 USD per year during 48 months.
  • National

    36600 USD/year
    Tuition Fee
    Based on the tuition of 36600 USD per year during 48 months.
  • In-State

    12600 USD/year
    Tuition Fee
    Based on the tuition of 12600 USD per year during 48 months.

Living costs for Tucson

830 - 1140 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

University of Arizona


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