Marketing Management NHL Stenden University of Applied Sciences

Overview

The Marketing Management programme offered by NHL Stenden University of Applied Sciences  brings together the latest trends and developments in online and offline marketing. The programme focuses on innovation, the world of the future, and how people work in modern-day marketing departments. You’ll develop your skills in listening closely to your customers and collecting and analysing the correct data and information. You’ll explore the different channels and forms of communication for reaching and connecting with your target audience and then create a strategy that builds the brand and strengthens customer loyalty. 

Career opportunities

• (Social media) content manager ensuring an organisation is active with the right content on appropriate channels
• International Account Manager liaising with both current and future clients globally
• Online marketer implementing the online marketing plan 
• Marketing manager determining and advising on the company’s marketing strategy and positioning
• Product manager liaising between customers, suppliers and internal departments
• Market researcher exploring products, trends, markets, image and customer satisfaction

Accreditation

This bachelor programme is accredited by the NVAO in the Netherlands (The Accreditation Organisation of the Netherlands and Flanders).