Marketing Management

Overview

This 4-year Marketing Management programme from NHL Stenden University of Applied Sciences is all about the intricacies of consumer behaviour and using new, digital trends to your benefit. A marketing manager knows how to work in campaigns and project teams. 

After graduating, you will be a highly skilled marketing professional, ready to use the latest marketing trends to your advantage. 

If you are internationally orientated, you'll love our vast international network of partner universities of applied sciences. And with our Grand Tour concept enabling you to take a minor in South Africa, Bali, Thailand, China or Italy, it's safe to say, you will truly study in an international environment at NHL Stenden. 

Career opportunities

Careers open to you after graduation include:

• Product Manager: You will serve as a liaison among customers, suppliers, and internal departments such as Purchasing, Product Development and Sales. You will focus on the development, manufacture and marketing of the product. You will remain focused on long-term commercial goals and ensure that the product is positioned in the market as effectively as possible.

• Market Researcher: You will be involved in exploring products, trends, markets, image and customer satisfaction. In addition to collecting and analysing data, you will provide answers to a wide variety of questions; which social media are best for reaching your customers? How do you make a product appealing to younger customers? Is your target market susceptible to environmental concerns? 

• Online Marketing Manager: You will be responsible for determining the company’s marketing strategy and positioning, often in conjunction with other departments within the company. You and your team will advise the company’s management about new markets and products and develop online and offline marketing strategies. 

• International Account Manager: represents an organisation across the world, liaising both current and future clients.