Digital and Intelligent Marketing Xi'an Jiaotong-Liverpool University

Overview

Throughout the Digital and Intelligent Marketing BA programme at Xi'an Jiaotong-Liverpool University by fostering collaboration among scholars, students, and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, international marketing, and more.

Career opportunities:

Career choices in marketing are diverse, as nearly every organisation interacts with customers. Our graduates work at world-leading advertising companies, public relations firms, media companies, consulting firms, healthcare organisations, pharmaceutical and chemical companies, retailers, wholesalers, equipment manufacturers, financial services, and universities. 

Many graduates also pursue postgraduate studies at prestigious institutions around the world, including Imperial College London, the UK;

• London School of Economics and Political Science, the UK; New York University, the US; University of Pennsylvania, the US; University College London; the UK; The University of Sydney, Australia; and Parsons School of Design, the US. Many marketing graduates take a different path and progress on to postgraduate studies, notably at prestigious universities and institutions around the world such as Imperial College London, London School of Economics and Political Science, New York University, University of Pennsylvania, University College London, University of Sydney, and Parsons School of Design.

Accreditation

Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS).