Digital and Intelligent Marketing Xi'an Jiaotong-Liverpool University

Overview

Marketing is a process of creating, communicating, delivering, and exchanging value for consumers and society. Its recent digital transformation has created a new paradigm: one where artificial intelligence (AI) enhances human creativity, converting consumer data into strategic business insights and hyper-personalised experiences that drive brand growth.

This   Digital and Intelligent Marketing BA programme at Xi'an Jiaotong-Liverpool University  blends theoretical rigour with practical application, employing diverse teaching methodologies to cultivate a comprehensive understanding of marketing principles. It emphasises critical thinking, data literacy, and problem-solving skills essential in contemporary business environments.

Career opportunities:

A majority of graduates pursue advanced degrees at leading global universities across North America, including New York University, Columbia University, the University of Pennsylvania, and Brown University; Europe, including Imperial College London, the University of Cambridge, and University College London; Asia, including National University of Singapore and the University of Hong Kong; and Australia, including the University of Melbourne and the University of Sydney.

Accreditation

Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS).