Overview

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

Career opportunities

Graduates of the Bachelor of Business Business (Marketing) from the Swinburne University of Technology may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, financial planning, human resources, international business, management, marketing or public relations.

Programme Structure

Courses included:

Marketing Research and Analytics
Integrated Marketing Communication
Consumer Behaviour
Marketing and Innovation
Frontiers in Digital Marketing
Marketing Strategy and Planning
Innovative Branding

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-08-04 00:00:00
- Apply before 2025-07-30 00:00:00 , National
Starting 2026-03-03 00:00:00
- Apply before 2026-02-26 00:00:00 , National
- Apply before 2025-12-03 00:00:00 , International
Starting 2026-08-04 00:00:00
- Apply before 2026-05-04 00:00:00 , International

More details

International: It is strongly advised that they consider applying at least three months in advance of their intake’s start date.

Language

English

IELTS

6

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PTE Academic

50

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TOEFL^® IBT

64

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Credits

300 alternative credits

Delivered

On Campus

Campus Location

Melbourne, Australia

Disciplines

Business Administration Marketing View 70 other Bachelors in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Free IELTS Mock Tests!

PTE Academic

50

Schedule a PTE test!

TOEFL^® IBT

64

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

CRICOS code: 088382J

Satisfactory completion of one of the following:

IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
Or equivalent measures available at English language requirements.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Swinburne University of Technology and/or in Australia, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

41760 AUD/year

Tuition Fee

Based on the tuition of 41760 AUD per year during 36 months.
National

16992 AUD/year

Tuition Fee

Based on the tuition of 16992 AUD per year during 36 months.

National fee is Commonwealth supported

Living costs for Melbourne

1501 - 2659 AUD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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