Placeholder image for Business (Marketing)

Business (Marketing), Bachelor

  • Application Deadline
  • 36 months
    Duration
Swinburne University of Technology
University rank #201 (ARWU) Melbourne, Australia
The Bachelor of Business Business (Marketing) from the Swinburne University of Technology is designed to equip students with core skills and knowledge in business, management and operations to prepare them for roles in modern organisations.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

Students select a major area of specialisation which is combined with other studies to teach them how to be entrepreneurial thinkers in their future career.

The Bachelor of Business Business (Marketing) from the Swinburne University of Technology course links theoretical and practical knowledge needed to operate effectively in diverse settings such as not-for-profits, government, small business and corporations. Students participate in professionally focused, multidisciplinary projects during their final year of study.

Selected major: Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

Career opportunities

Graduates may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, financial planning, human resources, international business, management, marketing or public relations.

Accreditation

Graduates with an Accounting or Accounting and Finance Major may be eligible to apply for membership of CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ), the Association of Chartered Certified Accountants (ACCA) or the Institute of Public Accountants (IPA).

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    Part-time
    • Duration description

      Part-time available for domestic students

  • Credits
    300 alternative credits

    300-400

  • Languages
    • English
    Schedule TOEFL®
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Marketing Research 
  • Integrated Marketing Communication 
  • Marketing Channel Design end Integration 
  • Product and Service Innovation Management 
  • Consumer Behaviour 
  • Marketing and Communication Information and Decision Making
  • Marketing Strategy and Planning
  • Branding, Innovation and Design 

English Language Requirements

  • Minimum required score:

    75

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    50

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

CRICOS code: 088382J

  • Swinburne offers English language courses that can help you meet the minimum English language requirement for study. On successful completion of English for Academic Purposes at Swinburne, you may be granted direct entry to your chosen degree, diploma or certificate provided you also meet other (academic) entry requirements.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    31360 AUD/year
    Tuition Fee
    Based on the original amount of 31360 AUD per year and a duration of 36 months.

  • National

    11155 AUD/year
    Tuition Fee
    Based on the original amount of 11155 AUD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

National fee is Commonwealth supported

Living costs for Melbourne

  • 1501 - 2660 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?