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Marketing Management (Hons), B.A.

  • Application Deadline
  • 36 months
University rank #601 (WUR) ,
Marketing is a core business function concerned with the promotion and communication of a brand, product or service. Marketing influences all aspects of a business, including sales and customer service, through to building customer loyalty and brand advocacy. The Marketing Management (Hons) programme is offered at Manchester Metropolitan University.


The discipline of marketing is diverse and allows you to build a lucrative career in a number of sectors and specialisms. Requiring a great deal of creativity, strategic thinking and attention to detail, marketing also demands professional, organisational and communication skills.

The Marketing Management (Hons) programme is offered at Manchester Metropolitan University.

Marketers plan and manage campaigns that may go across a wide variety of channels. Marketers may work client-side, within an organisation or they may work agency-side and carry out marketing on behalf of clients.

Marketers look at the big picture. They scan the environment for opportunities and threats and act accordingly. They use their excellent knowledge of media to segment audiences to ensure that brand communications are reaching the right audience, with the right message at the right time.

This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality.

Graduates from this course have built successful careers in different parts of the industry, such as public relations, advertising, brand management, media planning and buying, event management and product testing. We also offer four year routes where you can spend your third year on industrial placement or studying abroad. 

Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication.

You will gain a thorough understanding of how marketing campaigns work in practice through analysing broadcast and print (television, radio, newspapers and magazines) and social and digital media communications (Facebook, Twitter, websites and email).

Your career prospects after the course

With the explosion of the digital landscape, how we do business, shop and interact with both brands and spaces are evolving.

Gaining expertise in these creative areas can result in rewarding careers.

Manchester's second largest employment sector is the creative and digital media industries, so studying marketing here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists.

A career in the creative industries can be extremely varied, as marketing, advertising and PR disciplines are a feature of every sector, with roles that can be either agency based or in-house and specific skills that can be incredibly valuable to both.

Studying marketing at our multi award-winning Business School provides you with a blend of industry led teaching and appropriate academic principles.

We have a strong emphasis on developing your career skills and provide exciting opportunities to gain practical experience and build your professional network through internships, placements and study abroad options.

Our degrees are developed in close partnership with practitioners from the creative, digital and retail industries who are also actively involved as expert guest lecturers, mentors and placement employers. 

This degree aims to prepare you for careers in the advertising, marketing and public relations sectors.

Students from our marketing degree have gained employment in many high profile job roles including: Sainsbury?s Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.


  • Manchester Metropolitan Business School is an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business.
  • Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      · 4 years placement pathway · 4 years overseas pathway

  • Credits
    360 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Digital Media and Marketing Platforms 
  • Marketing Communications Theory and Practice 
  • Principles of Marketing 
  • The Responsible Marketer 
  • Personal and Professional Development 
  • Consumer Behaviour and Culture
  • Brand Management
  • Customer Information Management

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

  • 104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).
  • GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.
  • 106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.
  • 26 IB Diploma Points

StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
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Tuition Fee

  • International Applies to you

    15000 GBP/year
    Tuition Fee
    Based on the original amount of 15000 GBP per year and a duration of 36 months.
  • EU/EEA Applies to you

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Manchester

  • 645 - 1200 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Manchester Met is making a limited number of Vice-Chancellor scholarships available, each to the value of £5,000 (2018/19). These scholarships are open to international students who enrol on a full-time undergraduate or postgraduate taught programme in September 2018 or January 2019.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.