Overview

The learning objectives of the Bachelor of Marketing (BMKT) program from Kimep University is to identify marketing strategies as applied to segmentation, targeting, and positioning.

At successful completion of the BMKT program, graduates will be able to:

describe sales and marketing processes and conduct market research;

explain the importance of customer satisfaction, creating customer value and the customer relationship to management;

apply tactical and strategic marketing to acquire and retain customers in an ethical manner;

analyze consumer behavior, consumer and industrial markets, and the development process of new products;

evaluate local, regional, and global markets’ strategies in the context of globalization;

describe and apply the concepts and theories of ethics as they apply to the field of Marketing.

Programme Structure

Courses included:

Academic Speaking

Business Microeconomics

Business Macroeconomics

Financial Accounting

Management Information Systems

Business Statistical Analysis

Business Law

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-21 00:00:00
- Apply before 2026-08-15 00:00:00
Starting 2027-08-01 00:00:00
- Apply before 2026-12-10 00:00:00 , International

Language

English

TOEFL^® IBT

70

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

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4.9/5 student rating

Credits

240 ECTS

or 146 KIMEP credits

Delivered

On Campus

Campus Location

Almaty, Kazakhstan

Disciplines

Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

70

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Attestat (diploma) for completion of high school or professional vocational school (authentic copy);
RK citizens: The original Unified National Testing (UNT) or Comprehensive Testing (CTA) certificate issued for the current year with passing scores as set by the Ministry of Education and Science of the RK.The UNT/KTA test should have a total score of no less than 50 (minimum 4 in each subject: Kazakh/Russian language, History of Kazakhstan, Mathematics, elective subject, and minimum 7 in specialized subject. 10 is minimum for creative examination.)
Foreign citizen: interview for the program is required.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Kimep University and/or in Kazakhstan, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8705400 KZT / year

≈ 8705400 KZT / year
Domestic Applies to you

Applies to you

Citizens or residents

8705400 KZT / year

≈ 8705400 KZT / year

Living costs

Almaty

Kazakhstan

140000 - 200000 KZT / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

At successful completion of the BMKT program, graduates will be able to:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Almaty

Funding

Scholarships Information

Available Scholarships

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