Overview

Why choose Business (Marketing) course offered at Queensland University of Technology

You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Career and outcomes

QUT has been a leader in marketing education for more than 20 years, and the graduates are marketing professionals working in a range of careers locally and internationally, including:

Campaign manager

Chief marketing officer (CMO)

Content marketing manager

Digital marketing manager

Government officer

Marketing analytics manager

Marketing director

Product/ brand manager

Social media manager

Programme Structure

Courses include:

Consumer behaviour

Marketing and audience research

Integrated marketing communication

Marketing planning and management

Digital portfolio

Services marketing

International marketing

Strategic marketing

Key information

Duration

Full-time
- 36 months
Part-time
- 72 months

Start dates & application deadlines

Starting 2026-07-20 00:00:00
- Apply before 2026-06-29 00:00:00 , International
- Apply before 2026-06-18 00:00:00 , National
Starting 2026-11-01 00:00:00

Apply anytime.
Starting 2027-02-23 00:00:00

Apply anytime.

More details

1st semester: International: Applications are open all year.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

288 alternative credits

Delivered

On Campus, Online

Campus Location

Brisbane, Australia

Disciplines

Business Administration Marketing View 60 other Bachelors in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS: 003491G

An aggregate score of 8 based on the best three A-Level subjects from General Certificate of Education (GCE) Advanced (A2) Level.

International Baccalaureate Diploma Programme with final aggregate score of 28.

It is assumed you have knowledge in the equivalent General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Queensland University of Technology and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

45000 AUD / year

≈ 45000 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

17400 AUD / year

≈ 17400 AUD / year

Additional Details

Commonwealth supported place (CSP) for domestic students.

Living costs

Brisbane

Australia

1402 - 2528 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why choose Business (Marketing) course offered at Queensland University of Technology

Career and outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Brisbane

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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