Overview

Advertising and marketing isn’t just about the creative. As well as developing your awareness and understanding of contemporary marketing and advertising concepts and theories, you can enhance your research, analytical and problem-solving skills. Advertising and Digital Marketing (Hons) is offered at Coventry University.

Quick Facts:

Upon successful completion of the course, you will be able to:

Apply appropriate business concepts, models or techniques to analyse marketing problems.
Source, analyse and apply appropriate marketing information to support decision making.
Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.

Programme Structure

Courses include:

Marketing Research and Data Analysis

Marketing Principles and Practice

Employment and Academic Skills

Organising for Business

Advertising Concepts and Practice

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-15 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

IELTS

6

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Digital Marketing Advertising View 51 other Bachelors in Advertising in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A level BBB
GCSE Minimum 5 GCSEs graded 9-4 / A*-C including Maths and English.
BTEC DDM
IB Diploma 24 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16800 GBP / year

≈ 16800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Digital Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Coventry

Funding

Scholarships Information

Available Scholarships

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