Product Design University of Southampton

Overview

On this course in Product Design at University of Southampton you'll turn your ideas into useful, sustainable and meaningful products through studio-led learning at Winchester School of Art – supported by the University of Southampton’s strength in research, innovation and emerging technologies. 

Bring together creative thinking, technical skills and cultural awareness to design products, services and experiences rooted in real needs. With access to workshops, maker labs and upgraded campus facilities, you’ll prototype and iterate across physical, digital and hybrid products – gaining hands-on experience across diverse areas such as:

• furniture
• packaging
• household appliances
• wearable technologies
• Internet of Things (IoT)
• intelligent products
• health and wellbeing products

On this BA Product Design degree, you'll also:

• use design thinking, user research and human-centred approaches to understand people’s needs
• experiment, make and test materials and manufacturing processes across physical and digital spaces
• explore circular and responsible design, creating innovative design solutions that address global sustainability and climate concerns
• build AI literacy and work responsibly with digital design tools such as computer-aided design (CAD), prototyping and generative artificial intelligence (AI) in the design process
• take part in live, collaborative and cross-programme projects with industry partners, research labs and students studying other disciplines

• develop a professional portfolio that shows your process, prototypes and finished product outcomes

Careers and employability