Media and Marketing (Hons) University of Derby

Overview

The development of digital communications and distribution, the internet and social media have reshaped the way that we produce, market, distribute and consume media and information and will continue to do so. You’ll embrace and explore these landscapes, which will give you the chance to develop the knowledge and skills for a graduate career in the media and marketing field.  

A particular emphasis throughout this Media and Marketing (Hons) course at University of Derby is on writing and creativity for different media forms. You will learn the different strategies and conventions of narrative script and treatment writing, documentary, blogging, journalism and public relations, marketing and advertising. These practices are supported and enhanced with skills in the production of web video, basic website production and social media use, all designed to enable you to understand, create and manage communications projects in the new digital cultural economies. 

Careers

There is a wide range of exciting careers in Media and Marketing which include: 

• Brand Manager 
• Internal Communications Executive 
• SEO Analyst 
• Social Media Manager 
• Market Analyst 
• Consultancy work 
• Agency roles like Account Executive, Account Manager and Content Manager 
• Media or market researcher 
• Journalist 
• Digital content producer; such as web content writing, web video